01
Overview
The company offered high-value renovation services and wanted to improve lead generation through paid search. The objective was clear: generate quote requests from people actively searching for contractors and turn those inquiries into booked projects.
02
The challenge
Montreal’s renovation market is highly competitive. Homeowners often compare several contractors before requesting a quote or committing to a project. The client needed a paid search strategy that could:
- Reach homeowners with strong buying intent
- Reduce wasted ad spend on low-quality searches
- Generate more quote requests
- Improve lead tracking
- Turn ad spend into booked renovation jobs
03
The strategy
We built the campaign around high-intent keywords connected to renovation services in Montreal, focusing on people already searching for contractors, quotes, and specific services.
- 01
High-intent keyword targeting
Rather than paying for broad traffic, the campaign prioritized the search terms homeowners use when they are actively looking to hire a renovation company.
- 02
Location-based campaign structure
Campaigns were organized around Montreal and the surrounding service areas, keeping spend focused on people within the company’s actual service zone.
- 03
Conversion-focused landing page direction
The customer journey made services, credibility signals, and quote requests easy to understand and access. The aim was not simply to generate clicks, but serious inquiries.
- 04
Lead tracking and optimization
Form submissions and phone activity revealed which keywords, ads, and queries produced the strongest leads. That data guided continuous campaign improvements.
- Removing irrelevant search terms
- Improving ad copy
- Adjusting bids based on performance
- Prioritizing higher-quality leads
- Shifting budget toward the best-performing services
04
The results
Paid search became a profitable revenue channel with a clear connection between media spend, qualified leads, and booked project value.
- $500,000 in booked renovation jobs
- 30x return on investment
- High-intent homeowner leads
- Stronger visibility in the Montreal renovation market
- Clearer attribution from ad spend to booked projects
05
Why it worked
The campaign focused on search intent. Instead of interrupting cold audiences, it placed the company in front of people already looking for renovation services and closer to making a decision. High-intent keywords, precise location targeting, lead tracking, and ongoing optimization made every click more valuable.
06
The takeaway
For local renovation companies, paid search can become a powerful growth channel when it is structured around the right keywords, locations, and conversion journey. In this case, that focus generated $500K in booked jobs with a 30x ROI.